Despite the omnipresent buzz these days about Social Media Marketing, good old fashioned email marketing continues to be a staple for most B2B Marketers. In fact, according to a recent poll by BtoB Magazone, it’s one of the most prominent channels among the B2B marketing mix, as illustrated by this chart:
One of the big challenges »more...
A recent search on Google for “cold calling” returned more than 33 million hits with titles such as, “Still Cold Calling for B2B Lead Generation?”, “Cold Calling is a Waste of Time”, “Never Cold Call Again” and the old standby, “Cold Calling is Dead”. Are the rumors true? Is the old-school method of telephone lead generation »more...
With the recession underway, many companies that are looking for ways to reduce spending have tightened their travel budgets by cutting back on air travel, enforcing stricter travel allowances and substituting trips with web and video conferencing. Indeed, according to a recent corporate travel spending survey by the Association of Corporate Travel Executives (ACTE), 33 percent »more...
Companies that call their prospects with the most targeted, relevant messages win more deals. Those that don’t do the research, or take too much time searching for information will miss out on opportunities. Here are 3 ways to boost results: 1. Get the “Golden Nugget” Before the Call 30 seconds. That’s the most time a caller has »more...