Posts Tagged ‘Marketing Effectiveness’

eMarketer just released data from a Hendrick & Struggles survey of C-Level executives.Their focus in 2009? No surprise: it’s the customer.  The challenge? How to: 1) acquire new ones; 2) retain existing ones and 3) improve customer lifetime value, in that order.

88 and 87% of executives said that net-new acquisition and customer retention were important  On a   »more...