Posts Tagged ‘Email Marketing’

Email marketing aficionados are rightfully proud of the fact that email is the most cost-effective ad medium. The Direct Marketing Association believes email will generate $43.52 for every dollar spent in 2009 – more than twice the return of search marketing.  The favorable math of email gives direct marketers the chance to focus on the “knowledge”   »more...

Despite the omnipresent buzz these days about Social Media Marketing, good old fashioned email marketing continues to be a staple for most B2B Marketers.  In fact, according to a recent poll by BtoB Magazone, it’s one of the most prominent channels among the B2B marketing mix, as illustrated by this chart:

One of the big challenges   »more...