Despite the omnipresent buzz these days about Social Media Marketing, good old fashioned email marketing continues to be a staple for most B2B Marketers. In fact, according to a recent poll by BtoB Magazone, it’s one of the most prominent channels among the B2B marketing mix, as illustrated by this chart:
One of the big challenges »more...
Today, leads flow to marketing from ever-increasing online sources—email campaigns, the company website, Google AdWords and Google searches, Webinars, online advertisements and blogs—as well as from traditional marketing activities such as print ads, direct mail, trade shows and networking. The sheer volume of leads, or “suspects,” can be overwhelming. How does marketing prioritize all these »more...
Historically, Google has been very close to the vest with information that could be used for search engine optimization, but recently, they have started to make more information available – the trends analysis within Google Insights is a great example – and it’s a really useful tool. Sure, this information is useful for Marketing to understand »more...