Are the Rumors True: Is Cold Calling Really Dead?
Thursday, July 9th, 2009A recent search on Google for “cold calling” returned more than 33 million hits with titles such as, “Still Cold Calling for B2B Lead Generation?”, “Cold Calling is a Waste of Time”, “Never Cold Call Again” and the old standby, “Cold Calling is Dead”. Are the rumors true? Is the old-school method of telephone lead generation »more...