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Higher ROI From Your CRM Software: Today, most firms utilize some sort of sales automation or CRM software to help organize sales data and increase efficiency. However, most firms do not realize the full capabilities »more...
Mobile Marketing: Developing Best Practices: More and more marketers are taking advantage of advances in mobile technologies as a way to reach many prospects at once while still keeping the impression of being intimate.
As »more...
Identifying Opportunities in Today’s Challenging Economic Climate : An Interview with Phil Garlick, President of OneSource...
Do you foresee changes in the way that businesses will be utilizing business information in 2009, given the state of the »more...
The Stimulus Package: What Impact on B-to-B?: The American Recovery and Reinvestment Act of 2009 could prove a lifeline for some businesses in this grim economy. The Act includes $787 billion in spending and tax cuts over the next »more...
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Under the “Fair Disclosure” rules issued by the SEC (Securities and Exchange Commission), US public companies hold a public earnings conference call following the release of quarterly earnings. These calls are also held in conjunction with major announcements such as earnings shortfalls or M&A activity. Typically, the CEO and CFO discuss the previous quarter’s performance followed by a Q&A session »more...
Companies that call their prospects with the most targeted, relevant messages win more deals. Those that don’t do the research, or take too much time searching for information will miss out on opportunities. Here are 3 ways to boost results: 1. Get the “Golden Nugget” Before the Call 30 seconds. That’s the most time a caller has »more...
One of the key questions that needs to be determined by sales reps is “against whom am I competing?” The answer determines not only pricing, but overall positioning of your firm’s value proposition and how to avoid the likely traps competitors will set for your firm. If the rep cannot get a direct answer from »more...