Marc Strohlein, an analyst at Outsell, proposed an interesting value model for web content .  He proposed that unlike most value chains, the web ecosystem has a de-value chain with the most valuable contributions taking place at the front of the value chain and the “snarks” at the tail end.  His model consists of the   »more...

Today, leads flow to marketing from ever-increasing online sources—email campaigns, the company website, Google AdWords and Google searches, Webinars, online advertisements and blogs—as well as from traditional marketing activities such as print ads, direct mail, trade shows and networking. The sheer volume of leads, or “suspects,” can be overwhelming. How does marketing prioritize all these   »more...

An Interview with Phil Garlick, President of OneSource…  Do you foresee changes in the way that businesses will be utilizing business information in 2009, given the state of the global economy?  Everyone is suffering in this economy, of course, but there are pockets and sectors that are still prospering. Being able to target those effectively is important.   »more...

Recent financial scandals have once again highlighted the importance of corporate transparency and the need for companies to provide accurate and complete financial reporting.  In the United States, public companies are required by law to electronically submit filings to the United States Securities and Exchange Commission’s Electronic Data Gathering, Analysis, and Retrieval (EDGAR) system.  Also   »more...

“Fifth of companies in Ireland have negative net worth.”  Now, that’s a headline that grabs your attention!  It’s an indicator of the global recession and its impact on the “Celtic Tiger”.  According to ICC Information, a OneSource partner, 21% of Irish registered firms have a negative net worth with the hardest hit sectors being construction, property   »more...

With the recession underway, many companies that are looking for ways to reduce spending have tightened their travel budgets by cutting back on air travel, enforcing stricter travel allowances and substituting trips with web and video conferencing.  Indeed, according to a recent corporate travel spending survey by the Association of Corporate Travel Executives (ACTE), 33 percent   »more...

Companies no longer operate in an ethical vacuum, but have come to understand that a broader stakeholder analysis is important in the way they interact with customers, employees, vendors, and society at large.   Some companies have gone so far as to evaluate and document their stakeholder analyses in a document called the “Corporate Social Responsibility” (CSR) report.    »more...

Historically, Google has been very close to the vest with information that could be used for search engine optimization, but recently, they have started to make more information available – the trends analysis within Google Insights is a great example – and it’s a really useful tool.  Sure, this information is useful for Marketing to understand   »more...

Under the “Fair Disclosure” rules issued by the SEC (Securities and Exchange Commission), US public companies hold a public earnings conference call following the release of quarterly earnings.  These calls are also held in conjunction with major announcements such as earnings shortfalls or M&A activity.  Typically, the CEO and CFO discuss the previous quarter’s performance followed by a Q&A session   »more...

Companies that call their prospects with the most targeted, relevant messages win more deals. Those that don’t do the research, or take too much time searching for information will miss out on opportunities. Here are 3 ways to boost results:  1. Get the “Golden Nugget” Before the Call  30 seconds. That’s the most time a caller has   »more...