Comments on: How Much is That Lead Worth? http://insight.onesource.com/how-much-is-that-lead-worth/150 The Resource Center for Business Professionals Tue, 27 Oct 2009 16:05:10 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Sara F. http://insight.onesource.com/how-much-is-that-lead-worth/150/comment-page-1#comment-177 Sara F. Mon, 20 Apr 2009 18:06:00 +0000 http://insight.onesource.com/?p=150#comment-177 Email promotions are a great way to increase exposure and bring in some leads. While the effectiveness of e-newsletters is measured over time by their ability to retain customers, email promotions are intended to have immediate results for your email marketing plan. Email promotions should increase purchases, sign-ups, downloads or registrations. Email promotions are a great way to increase exposure and bring in some leads. While the effectiveness of e-newsletters is measured over time by their ability to retain customers, email promotions are intended to have immediate results for your email marketing plan. Email promotions should increase purchases, sign-ups, downloads or registrations.

]]> By: Lisa Cramer http://insight.onesource.com/how-much-is-that-lead-worth/150/comment-page-1#comment-168 Lisa Cramer Thu, 19 Mar 2009 15:02:11 +0000 http://insight.onesource.com/?p=150#comment-168 Hi Dale, Thanks for the question. Yes, there are lots of stats that substantiate the effectiveness of lead nurturing. One of the most often quoted statistic is from Sirius Decisions which states that lead nurturing can help convert 29% more leads than not nurturing. Additionally we have some specific customer stats stating they increased the number of qualified leads that were passed to sales by 78%. Also, their sales close ratio increased by 1.5 – 3 times because of the better qualified leads. There are also other stats from analyst firms like CSO Insights that look at the cost from the sales perspective of not nurturing. I think now that more people are engaging in nurturing, we will see even more statistics to validate the value of nurturing. For more information on lead nurturing, I suggest that you review my whitepaper, “The Cost of Not Nurturing Leads”. This whitepaper discusses how you can change your sales and marketing process to improve efficiencies and stop the leakage by lead nurturing. To receive your complimentary copy please visit www.leadlife.com/leadlife_whitepapers. Thanks, Lisa Hi Dale,

Thanks for the question. Yes, there are lots of stats that substantiate the effectiveness of lead nurturing. One of the most often quoted statistic is from Sirius Decisions which states that lead nurturing can help convert 29% more leads than not nurturing. Additionally we have some specific customer stats stating they increased the number of qualified leads that were passed to sales by 78%. Also, their sales close ratio increased by 1.5 – 3 times because of the better qualified leads. There are also other stats from analyst firms like CSO Insights that look at the cost from the sales perspective of not nurturing.

I think now that more people are engaging in nurturing, we will see even more statistics to validate the value of nurturing.

For more information on lead nurturing, I suggest that you review my whitepaper, “The Cost of Not Nurturing Leads”. This whitepaper discusses how you can change your sales and marketing process to improve efficiencies and stop the leakage by lead nurturing. To receive your complimentary copy please visit http://www.leadlife.com/leadlife_whitepapers.

Thanks,

Lisa

]]> By: Dale Underwood http://insight.onesource.com/how-much-is-that-lead-worth/150/comment-page-1#comment-167 Dale Underwood Wed, 18 Mar 2009 21:30:22 +0000 http://insight.onesource.com/?p=150#comment-167 Lisa, Any statistics on substantiating the effectiveness of lead nurturing vs. passing every lead to sales? Dale Lisa,
Any statistics on substantiating the effectiveness of lead nurturing vs. passing every lead to sales?

Dale

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