Archive for September 2009

More and more marketers are taking advantage of advances in mobile technologies as a way to reach many prospects at once while still keeping the impression of being intimate.  As mobile devices become ubiquitous and the sophistication of smart phones increases, mobile marketing will evolve and become a more significant part of the marketing mix.  Since mobile   »more...

Email marketing aficionados are rightfully proud of the fact that email is the most cost-effective ad medium. The Direct Marketing Association believes email will generate $43.52 for every dollar spent in 2009 – more than twice the return of search marketing.  The favorable math of email gives direct marketers the chance to focus on the “knowledge”   »more...