Archive for August 2009

Recently the tumultuous state of the economy has caused firms to cut costs wherever possible, and it seems that all too often training for sales reps is the first thing to go; however this practice may not be so wise. Even during a recession, revenuesare usually expected to grow, and a firm’s sales force is a major driving force for continuing   »more...

Despite the omnipresent buzz these days about Social Media Marketing, good old fashioned email marketing continues to be a staple for most B2B Marketers.  In fact, according to a recent poll by BtoB Magazone, it’s one of the most prominent channels among the B2B marketing mix, as illustrated by this chart:

One of the big challenges   »more...