Archive for May 2009



Do “More With Less” By Optimizing Your Sales Territories

Tuesday, May 19th, 2009

In these challenging economic times, Sales Leaders are being asked to do more with less. To achieve the same sales goals, but with fewer selling resources, less travel, less spending etc.  Therefore, optimizing your sales territory design and aligning your finite resources with the best sales opportunities is more important than ever before. The good news   »more...

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Back to Basics: Focus on the Customer & Marketing Effectiveness

Friday, May 15th, 2009

eMarketer just released data from a Hendrick & Struggles survey of C-Level executives.Their focus in 2009? No surprise: it’s the customer.  The challenge? How to: 1) acquire new ones; 2) retain existing ones and 3) improve customer lifetime value, in that order.

88 and 87% of executives said that net-new acquisition and customer retention were important  On a   »more...

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