How Much is That Lead Worth?
Wednesday, March 18th, 2009Today, leads flow to marketing from ever-increasing online sources—email campaigns, the company website, Google AdWords and Google searches, Webinars, online advertisements and blogs—as well as from traditional marketing activities such as print ads, direct mail, trade shows and networking. The sheer volume of leads, or “suspects,” can be overwhelming. How does marketing prioritize all these »more...
