More and more marketers are taking advantage of advances in mobile technologies as a way to reach many prospects at once while still keeping the impression of being intimate. As mobile devices become ubiquitous and the sophistication of smart phones increases, mobile marketing will evolve and become a more significant part of the marketing mix. »more...
Email marketing aficionados are rightfully proud of the fact that email is the most cost-effective ad medium. The Direct Marketing Association believes email will generate $43.52 for every dollar spent in 2009 – more than twice the return of search marketing. The favorable math of email gives direct marketers the chance to focus on the »more...
Despite the omnipresent buzz these days about Social Media Marketing, good old fashioned email marketing continues to be a staple for most B2B Marketers. In fact, according to a recent poll by BtoB Magazone, it’s one of the most prominent channels among the B2B marketing mix, as illustrated by this chart: One of the big »more...
I am attending the MarketingProfs B2B conference in Boston June 8th & 9th and it seems that at least 1/3 of all sessions are devoted to social media: measuring its impact on business, bringing it in house, interactive Q&A sessions around the topic…Which leads me to this quick “checklist” of things that have come out »more...
eMarketer just released data from a Hendrick & Struggles survey of C-Level executives.Their focus in 2009? No surprise: it’s the customer. The challenge? How to: 1) acquire new ones; 2) retain existing ones and 3) improve customer lifetime value, in that order. 88 and 87% of executives said that net-new acquisition and customer retention were »more...
Marc Strohlein, an analyst at Outsell, proposed an interesting value model for web content . He proposed that unlike most value chains, the web ecosystem has a de-value chain with the most valuable contributions taking place at the front of the value chain and the “snarks” at the tail end. His model consists of the »more...
Today, leads flow to marketing from ever-increasing online sources—email campaigns, the company website, Google AdWords and Google searches, Webinars, online advertisements and blogs—as well as from traditional marketing activities such as print ads, direct mail, trade shows and networking. The sheer volume of leads, or “suspects,” can be overwhelming. How does marketing prioritize all these »more...
An Interview with Phil Garlick, President of OneSource… Do you foresee changes in the way that businesses will be utilizing business information in 2009, given the state of the global economy? Everyone is suffering in this economy, of course, but there are pockets and sectors that are still prospering. Being able to target those effectively »more...
Historically, Google has been very close to the vest with information that could be used for search engine optimization, but recently, they have started to make more information available – the trends analysis within Google Insights is a great example – and it’s a really useful tool. Sure, this information is useful for Marketing to »more...