Comments on: Are you Adding Value or Noise? http://insight.onesource.com/are-you-adding-value-or-noise/166 The Resource Center for Business Professionals Tue, 07 Sep 2010 07:26:32 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Caske http://insight.onesource.com/are-you-adding-value-or-noise/166/comment-page-1#comment-240 Caske Tue, 07 Sep 2010 07:26:32 +0000 http://insight.onesource.com/?p=166#comment-240 Thanks very much, its very nice article, this was the one I am looking for. Thanks again Thanks. Thanks very much, its very nice article, this was the one I am looking for. Thanks again Thanks.

]]> By: Michael Levy http://insight.onesource.com/are-you-adding-value-or-noise/166/comment-page-1#comment-221 Michael Levy Sun, 16 May 2010 13:46:49 +0000 http://insight.onesource.com/?p=166#comment-221 Unfortunately, Marc Strohlein's note on the de-value chain is no longer available on the Outsell website. So let's consider this a test of whether Outsell, an information industry analyst group, performs social media monitoring and re-publishes their article as a courtesy (or revisits the topic with updates). As Strohlein's note was on the general nature of information creation on the web, it is probably more true today as blogs have given way to 140 byte tweets (and retweets). At 140 bytes, origination or elaboration are very difficult. Synthesis and Snarkiness are the primary "de-value adds" of Twitter. Unfortunately, Marc Strohlein’s note on the de-value chain is no longer available on the Outsell website. So let’s consider this a test of whether Outsell, an information industry analyst group, performs social media monitoring and re-publishes their article as a courtesy (or revisits the topic with updates).

As Strohlein’s note was on the general nature of information creation on the web, it is probably more true today as blogs have given way to 140 byte tweets (and retweets). At 140 bytes, origination or elaboration are very difficult. Synthesis and Snarkiness are the primary “de-value adds” of Twitter.

]]> By: Sara F. http://insight.onesource.com/are-you-adding-value-or-noise/166/comment-page-1#comment-179 Sara F. Tue, 21 Apr 2009 16:28:12 +0000 http://insight.onesource.com/?p=166#comment-179 As stated above, e-newsletters are more effective when you add value, not noise. Keep articles brief. Online readers are typically looking for information that is quick and easy to read. If you want to provide articles with more than 8 to 10 paragraphs, consider a shorter article that can be used as a teaser that links to longer articles on your website. Subscribers receiving electronic newsletters are typically looking for material that is quick and easy to read. Or consider the longer article for a printed newsletter, since it's easier to read long content offline. As stated above, e-newsletters are more effective when you add value, not noise. Keep articles brief. Online readers are typically looking for information that is quick and easy to read. If you want to provide articles with more than 8 to 10 paragraphs, consider a shorter article that can be used as a teaser that links to longer articles on your website. Subscribers receiving electronic newsletters are typically looking for material that is quick and easy to read. Or consider the longer article for a printed newsletter, since it’s easier to read long content offline.

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