Comments on: Are the Rumors True: Is Cold Calling Really Dead?

By: Kathy Tito

Kathy Tito — Wed, 09 Sep 2009 18:39:48 +0000

Writing to you from an organization that has specialized in “cold calling” since 1992. Can assure you, rumors about the death of cold calling are greatly exaggerated. If anything, new business is up this year as more organizations seek professional “cold calling” companies to do the heavy lifting. Cold calling, teleprospecting, whatever your word choice, is still the primary way many B2B companies generate sales leads – true leads – contacts who will go on to purchase from them.

Cold calling is a combination art/science – and best left to the pros out there.

By: Dan Cadieux

Dan Cadieux — Thu, 20 Aug 2009 19:28:42 +0000

Cold calling still works! One of my sales reps came to me today with a $6,000 sale from a cold call this month. Keep it as part of a complete marketing campaign and you will drive sales.

By: Bobby Davis

Bobby Davis — Fri, 24 Jul 2009 00:58:54 +0000

Cold calling will never be dead! Any one that disagrees is either afraid to do it, not good at it, doesn’t or is trying to solicit there product or service to people with those same problems. It also depends on ones definition of cold calling. Cold calling, in my opinion, is any time that there is not a relationship established with the company or person you’re calling on. You can have all the companies info and you’ll still be cold calling. They must “warm up to you, your company, and your proposals before becoming a qualified prospect and to not be cold anymore. There may come a day when “cold calling” statement is true but it is not gonna happen anytime soon, and it would still require warming someone up to your ideas and thus people would dread it. Do not be afraid to cold call because a lot of fortunes are made on the services that others are afraid to perform. Do not move around challenges in life, move through them. Don’t be afraid of rejection. You will learn more from rejection than acceptance . It’s the knowledge gained from failure that brings with it a seed of success. Cold Calling is how you got your best customers anyhow…isn’t it? You may need more qualified leads, a better sales coach or manager, or just a new career if you dislike cold calling and don’t see it’s value and low cost effectiveness in the sales process.

Bobby D
26, St. Pete,FL

By: Tom J

Tom J — Thu, 16 Jul 2009 14:52:10 +0000

Gatekeepers…are information-keepers and should be treated with respect. You need to know how to get the same information you wanted from the boss from their gatekeeper.

By: Randy Balderson

Randy Balderson — Wed, 15 Jul 2009 20:42:06 +0000

I treat gatekeepers as they are the most important people in the company.