Analyzing Search & Market Trends with Google Insights
Historically, Google has been very close to the vest with information that could be used for search engine optimization, but recently, they have started to make more information available – the trends analysis within Google Insights is a great example – and it’s a really useful tool.
Sure, this information is useful for Marketing to understand search trends and determine where to invest search engine optimization resources, but it can also be valuable for researchers to understand trends and how they are evolving over time.
Below is an example analysis of three terms: “webinar marketing,” “email marketing,” and “seo marketing.” The results from Google Insights show how the search volumes on these terms compare as well as how they have changed over the last few years.
Google has the dominant share of the search engine market, so Google Insights will give you a good indication of overall market trends.
Tags: Digital Marketing, Market Research, Search Engine Optimization
January 12th, 2009 at 7:10 pm
One of the things I’ve also found useful about Google Insights is the breakout by geography. You can analyze how the trends vary by different regions within a country or across the world.
January 15th, 2009 at 1:50 pm
What I’ve found is that the most useful data is derived from the Top Searches and Rising Searches. These two can give you ideas on the volume and therefore popularity of searches, as well as the searches that are rising.