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Are the Rumors True: Is Cold Calling Really Dead?: Are the rumors true? Is the old-school method of telephone lead generation really extinct? Critics say: cold calling is obsolete and a waste of time...that it simply doesn’t work…or does it...
Measuring the Business Impact of Social Media: I am attending the MarketingProfs B2B conference in Boston June 8th & 9th and it seems that at least 1/3 of all sessions are devoted to social media...
Identifying Opportunities in Today’s Challenging Economic Climate : Do you foresee changes in the way that businesses will be utilizing business information in 2009, given the state of the global economy? Everyone is suffering in this economy, of course, but there are pockets and sectors that...
The Stimulus Package: What Impact on B-to-B?: The American Recovery and Reinvestment Act of 2009 could prove a lifeline for some businesses in this grim economy. The Act includes $787 billion in spending and tax cuts over the next two years...
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Are the rumors true? Is the old-school method of telephone lead generation really extinct? Critics say: cold calling is obsolete and a waste of time…that it simply doesn’t work…or does it…
I am attending the MarketingProfs B2B conference in Boston June 8th & 9th and it seems that at least 1/3 of all sessions are devoted to social media…
In these challenging economic times, Sales Leaders are being asked to do more with less. To achieve the same sales goals, but with fewer selling resources, less travel, less spending etc. Therefore, optimizing your sales territory design and aligning your finite resources with…
eMarketer just released data from a Hendrick & Struggles survey of C-Level executives. Their focus in 2009? No surprise: it’s the customer…
The American Recovery and Reinvestment Act of 2009 could prove a lifeline for some businesses in this grim economy. The Act includes $787 billion in spending and tax cuts over the next two years…
A recent Aberdeen Group research paper, Sales Intelligence: The Secret to Sales Nirvana, points to some key findings that reveal how “best-in-class” sales organizations* achieve above-average results–even as budgets shrink and sales cycles stretch out.
Marc Strohlein, an analyst at Outsell, proposed an interesting value model for web content . He proposed that unlike most value chains, the web ecosystem has a …
Today, leads flow to marketing from ever-increasing online sources—email campaigns, the company website, Google AdWords and Google searches, Webinars, online advertisements and blogs—as well as from traditional marketing activities such as print ads, direct mail, trade shows and networking. The sheer volume of leads, or “suspects,” can be overwhelming. How does marketing prioritize all these »more...
Do you foresee changes in the way that businesses will be utilizing business information in 2009, given the state of the global economy? Everyone is suffering in this economy, of course, but there are pockets and sectors that…
Recent financial scandals have once again highlighted the importance of corporate transparency and the need for companies to provide accurate and complete financial reporting. In the United States, public companies are required by law to electronically submit filings to the United States Securities and Exchange Commission’s Electronic Data Gathering, Analysis, and Retrieval (EDGAR) system. Also »more...